From Pioneer to International Market Leader
Our Milestones Since 1953
Founded as one of the very first mail-order companies for medical products, Praxisdienst has developed into a successful international supplier of medical products for human, dental and veterinary medicine. Our customers consist of general practitioners, hospitals, naturopaths, physiotherapists and rescue services as well as sports clubs and production facilities; not only in German-speaking communities, but also throughout Europe.
Pioneer as a Nationwide Shipper of Medical Products
In 1953, Praxisdienst was founded in Wuppertal, Germany. A market pioneer, they were the first medical product mail order company to operate nationwide. Unlike other suppliers who were exclusively active in local, on-site retail, Praxisdienst provided products for the entire country. Doctors, hospitals and care facilities from Hamburg to Munich could now conveniently acquire everything from syringes to complete surgery furnishings from a single source.
In 1978, the company headquarters were relocated to Longuich near Trier. The geographical proximity to France, Belgium, the Netherlands and Luxembourg paved the way for the company's expansion throughout central Europe. Furthermore in the following years, the assortment was continuously expanded and adapted to the requirements of the time and progress in medical technology.
Continuation of the Classic Catalogue Business
Praxisdienst became indispensable as a mail order company for medical products in Germany, Austria and Switzerland. Four annual catalogues offered a large, up-to-date assortment of medical supplies. Advising our customers with a personal touch is a concept to which we remain true, even today. The competent and friendly support from our trained medical product advisors is an important aspect of our success.
Pioneer as an Online Medical Shop
Launched back in 1953 with the then innovative concept of a nationwide medical mail order company, Praxisdienst remained true to its innovative spirit almost 55 years later, going online in 2007 with its web shop - one of the first specialised shops for medical products. Customers now had the choice between placing a classic catalogue order (discontinued in 2019) or a modern online order.
The Praxisdienst Online Shop Goes International
The success in the core countries of Germany, Austria and Switzerland inspired us to branch out into new markets. To begin, the Dutch shop went live in 2008 as the first of our non-German language shops online. The start was promising and not long after, we extended our offer to include English and French. Polish, Spanish and Italian followed swiftly upon that and are being continuously expanded.
Creation of the Veterinary Shop
In response to growing market demand, we launched the Praxisdienst Veterinary Shop in 2009. The comprehensive assortment for veterinary medicine consists of a wide spectrum of products from consumables to diagnostic supplies and instruments. Veterinarians can now conveniently order everything for their clinic needs online.
Construction of the New Logistics Centre in Longuich
The rapidly increasing number of orders presented us with new logistical challenges. A modern warehouse with more capacity was required. The opening took place in the summer of 2013. The complete logistics process is now quicker and more efficient, while new environmental and sustainability standards have been set.
Opening of the Dental Shop
In May of 2014 we opened our Praxisdienst Dental Shop to strengthen our reputation as a reliable partner for dentists. We have dental professionals working on our team, helping to expand our assortment of dental products in order to satisfy the needs of dentists and dental labs.
Construction of the New Company Headquarters in Longuich
Increasing success means more work and a corresponding increase in the number of employees. The old company headquarters were no longer big enough and plans for larger offices were conceived. The new, modern offices and spaces were inaugurated in the autumn of 2015.
Praxisdienst Receives a New Brand Identity
Classic catalogue business, online shops serving domestic and foreign markets, products for human, dental and veterinary medicine, the expansion of business divisions as well as geographical expansion - all this progression called for a whole new look. In 2016, we decided on a new logo whose blue and green colours embody Praxisdienst's brand identity. In this way, we are easliy recognizable for our customers and manufacturers.
Distinguished with the Shop Usability Award
Our continuous efforts to make the Praxisdienst online shop more user friendly through innovative features, such as the order alarm or emergency configurator, found official recognition in 2017 when Praxisdienst received the Shop Usability Award in the B2B category. This distinction is the most important E-Commerce prize in German-speaking communities and was awarded to an online medical shop for the first time. To us, this prize simultaneously serves as recognition and incentive. It was also the year that Praxisdienst generated the majority of its revenue online for the first time.
Expansion of the Logistics Centre
The continuous sales growth, the overall positive development of our international shops and the ever-growing number of orders made an expansion of our logistic centre necessary. By increasing our capacity, we created the basis for further growth, high product availability and continuously high standards in delivery reliability.
Introduction of the PLUS Programme
The satisfaction of our returning customers has always been important to us. With Praxisdienst PLUS, we began a programme that offers members countless benefits: PLUS customers receive an immediate 5% discount, collect loyalty points and benefit from priority processing of their orders. The programme was very well received and quickly became a great success.
The Praxisdienst Order App
The goal at Praxisdienst is to make the order process as efficient and simple as possible. Therefore, we engaged select returning customers to develop an application that turns your smartphone into a barcode scanner. Customers scan their items directly in their store room, save time and avoid order mistakes. This unique app is a real first in the industry and offers a functionality that was previously exclusive to hospitals and large medical facilities.
Commissioning of the Photovoltaic System
Praxisdienst took another step toward sustainability and energy independence. Under optimal conditions, the new photovoltaic system installed on the roof of the logistics building generates enough energy to supply the entire logistics infrastructure. And we are thinking ahead: the technical requirements for expanding the solar power system have already been met. We also improved our sustainabilty in terms of distribution, through the discontinuation of the classic catalogue business, and the shift to a purely online shop.
Start of the Fully Automatic Warehouse System AutoStore
To meet continuously increasing demands, the AutoStore was put into operation in the summer of 2020 and created 15,000 new storage spaces. In addition to the increase in capacity, we achieved a considerable increase in efficiency, thanks to the fully automatic robot storage system in two-shift operation. Thanks to the complete automation, errors and mistakes have become virtually impossible. An expansion of the automatic and future-oriented system is already being planned.
Continuation of our Environmental Strategy
We are consistently pursuing our goal of making the growth of our company as resource-efficient as possible. The photovoltaic system has been expanded to provide the entire logistics centre with energy, thus making it self-sufficient. An ultra-modern wind turbine has been installed on the roof of our office premises, which will be used to generate electricity for the site. Additionally, we are starting to convert our vehicle fleet to electric vehicles. By commissioning an electric vehicle charging station, we are creating the necessary conditions for this goal.
100 Employees at Two Locations for the First Time
When we launched our online shop for medical professionals in 2007, we were one of the pioneers in the industry. The decision we made back then has proven to be spot on and has helped us achieve continuous growth. Today, are proud to exceed the mark of 100 employees at two locations for the first time. In order to continue growing, we are constantly looking for committed employees to fill our vacancies.
100 % LED Lighting in our Logistics Centre
Fluorescent tubes have finally had their day. While the extension of our logistics site has had highly efficient LED lighting from the beginning, the conversion is now complete in all parts of the building. By using LED technology we achieve energy savings of about 40 %. The new LED lighting with optimised colour rendering also creates improved working conditions for our employees.
Awarded with the "German B2B Award 2020/21"
Praxisdienst was awarded 1st place in the customer satisfaction category in the largest Germany-wide B2B ranking in the "Medical Supplies (Online Shops)" sector. The "German B2B Award" is presented by DtGV, the German Association for Consumer Studies. For the independent ranking, 1,370 companies from 100 different industries were evaluated based on a nationwide online customer survey.
The New Praxisdienst Collect Station
From now on, our customers can choose to have their parcel deposited at the new pick-up station on the premises of our logistics centre in D-54340 Longuich. This not only saves delivery costs, but the goods are ready for collection around the clock. Customers receive the pick-up code for their order by e-mail as soon as it has been processed and deposited.
Looking Towards the Future with Confidence
We regularly improve our online shop with innovative, user-friendly features, the expansion of our company headquarters is in planning and a new expansion of our logistics is underway. The course for a successful future is set and the next milestones are certainly not far away.