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Praxisdienst Firmengeschichte – Zig-Zag Timeline
Company History

Since 1953 – The Evolution of Praxisdienst

1953

Pioneer as a Nationwide Shipper of Medical Products

Praxisdienst was founded in Wuppertal, Germany, as the first nationwide medical product mail-order company. From day one, it revolutionised procurement for clinics, practices and care facilities—fast, centralised, and all from a single source.

Historisches Bild aus dem Jahr 1953
Verlegung des Standortes 1978
1978

Relocation

The company headquarters moved to Longuich near Trier, strategically close to France, Belgium, the Netherlands and Luxembourg, paving the way for expansion across Central Europe. In the years that followed, the product range was continuously expanded and modernized.

2004

Continuation of the Classic Catalogue Business

Praxisdienst built a strong catalogue business in Germany, Austria and Switzerland, offering a broad, up-to-date range of medical supplies. Personal, expert advice from our trained medical product advisors was a hallmark—laying the foundation for today’s successful online shop.

Kataloggeschäft 2004
Online-Shop Start 2007
2007

Pioneer as an Online Medical Shop

With the launch of the webshop, Praxisdienst took the next step in innovation. Customers could choose between catalogue orders and online shopping—a milestone on the path to digital sales.

2008

The Praxisdienst Online Shop Goes International

After success in Germany, Austria and Switzerland, the first non-German webshop launched in the Netherlands. Additional languages and country versions followed—a clear expansion of the international e-commerce strategy.

Internationalisierung 2008
Veterinärshop 2009
2009

Creation of the Veterinary Shop

With the launch of the veterinary webshop, Praxisdienst expanded its portfolio to include products for animal healthcare. Veterinarians gained access to a comprehensive online range—from consumables to diagnostics and instruments.

2013

New Logistics Centre in Longuich

The opening of a modern logistics centre allowed Praxisdienst to meet rapidly growing order volumes. Increased capacity, more efficient processes and a stronger focus on sustainability define the new infrastructure.

Logistikzentrum 2013
Dentalshop 2014
2014

Creation of the Dental Shop

The launch of the dental webshop cemented Praxisdienst’s role as a complete supplier for dental practices. Dental specialists joined the team, and the range was expanded specifically for dentists and dental labs.

2015

New Company Headquarters

As the company grew, so did the need for a modern workspace. The new headquarters provided room for teams, streamlined processes and collaboration—matching the next stage of the company’s development.

Firmenzentrale 2015
Neuer Markenauftritt 2016
2016

New Brand Identity

As the business expanded and went international, Praxisdienst adopted a unified brand identity. A new logo and refreshed visual style ensured consistent recognition across all channels.

2017

Shop Usability Award

Praxisdienst set a milestone in medical e-commerce, winning the B2B Shop Usability Award as the first online shop in the sector to be recognised for its innovation and user-friendliness.

Shop Usability Award 2017
Erweiterung Logistikzentrum 2018
2018

Expansion of the Logistics Centre

Strong international growth and rising sales made additional capacity essential. The expansion ensured reliable delivery and laid the foundation for further growth.

2018

Introduction of the PLUS Programme

Praxisdienst PLUS, a loyalty programme for returning customers, launched with instant discounts, reward points, and priority service – quickly proving a major success.

PLUS Programm 2018
Bestell-App 2019
2019

Praxisdienst Order App

The new app turned smartphones into personal barcode scanners, enabling faster orders, fewer errors, and a solution previously reserved for large medical facilities.

2019

Solar Power and Digital Sales

With solar panels installed on its logistics centre, Praxisdienst made a strong commitment to sustainability. At the same time, the traditional catalogue business was phased out, shifting all sales fully online.

Photovoltaikanlage 2019
AutoStore 2020
2020

AutoStore Fully Automatic Warehouse System

The fully automated warehouse added 15,000 storage spaces and significantly boosted logistics efficiency. At the same time, errors were reduced – a key step toward scalable shipping operations.

2020

Continuation of our Environmental Strategy

Expanding solar power, adding modern energy systems and switching to electric vehicles, Praxisdienst made sustainability a central part of its growth.

Umweltstrategie 2020
100 Mitarbeiter 2020
2020

100 Employees at Two Locations for the First Time

Continuous online growth hit a new milestone: for the first time, over 100 employees worked across two sites – a clear sign of Praxisdienst’s steady expansion.

2020

100 % LED Lighting in our Logistics Centre

By switching entirely to LED lighting across all buildings, Praxisdienst cut energy consumption significantly while improving working conditions in logistics.

LED-Beleuchtung 2020
Deutscher B2B Award 2021
2021

Awarded the B2B Award 2020/21

Praxisdienst was awarded 1st place in the customer satisfaction category in the largest Germany-wide B2B ranking in the Medical Supplies Online Shops sector. The award confirms the company’s commitment to continuously improving service and user experience.

2021

New Praxisdienst Collect Station 

The Collect Station lets customers pick up their orders at the logistics centre 24/7, cutting shipping costs and giving them greater flexibility in receiving their goods.

Collect-Station 2021
Praxisdienst NOW 2021
2021

Praxisdienst NOW in Luxemburg

The new courier service delivers urgently needed items across Luxembourg within just three hours, underscoring Praxisdienst’s commitment to speed and customer proximity.

2021

PD Store Test Centre

At the Longuich test centre, customers explore innovative medical technology across 300 m², trying devices firsthand with expert guidance and personalised demonstrations.

PD Store Testcenter 2021
Gesundheits Award 2022
2022

Winner of the Deutscher Gesundheits-Award 2022

Praxisdienst was recognised as one of the leading medical suppliers in the healthcare sector. The award highlighted the high quality of its online range in medical technology.

2022

easyOrder App: Quick, Easy & Hassle-Free

The easyOrder app puts effortless mobile ordering at your fingertips. Personalized recommendations, digital templates and a smart search make everyday procurement faster and simpler

easyOrder App 2022
Sprechstundenbedarf Service 2023
2023

Free SSB Service

Praxisdienst significantly simplifies the ordering and billing of Sprechstundenbedarf in Germany. The service checks eligible items, generates sample prescriptions, and supports direct processing with statutory health insurers.

2023

Modernisation & Expansion of our Logistics

New conveyor systems, modern robotic solutions, and paperless processes significantly boost shipping capacity. Errors are reduced, and key inventory movements are documented with greater precision.

Modernisierung Logistik 2023
Top Innovator 2023
2023

Top Innovator 2023

Thanks to innovative services, digital ordering and cutting-edge logistics, Praxisdienst joins the Top 100 most innovative companies in its class – a clear nod to its relentless drive for progress.

2024

Expansion of Our Logistics Centre

The construction of a new high-bay warehouse marks the next expansion stage. The facility integrates state-of-the-art technology and adds capacity to support further growth.

Logistikerweiterung 2024
Neuer Logistikstandort 2025
2025

Opening of Our New Logistics Centre

With 12,000 m² of warehouse space and vastly expanded capacity, Praxisdienst now ensures faster access to practice furniture and large medical equipment.

2026

Website Relaunch

Since early 2026, the Praxisdienst website sports a sleek new design, sharper navigation and a powerful search function – making it faster and easier to access over 25,000 products.

Website Relaunch 2026
Zukunft von Praxisdienst
Future

Looking Towards the Future with Confidence

Upcoming shop upgrades, HQ expansion and logistics investments mark the next milestones. Praxisdienst continues to drive growth, innovation and close customer connections.