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Your Distribution Partner for Medical Supplies in Europe

We support medical device and medical consumables manufacturers with market access, logistics, regulatory expertise and B2B e-commerce across Europe.

Trusted partner for healthcare professionals across Europe

Key Figures & Performance Data (2024)

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500,000+ Orders Processed

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€50+ Million in Revenue

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100,000+ Active Customers

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Country-Specific E-Commerce Shops & 7-Language Support

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100+ Employees Across 3 Locations

Why Partner with Praxisdienst?

Medical Logistics & Distribution Across Europe

With over 7,000 m² of warehouse space across two locations, 40,000 storage spaces, 10,000 pallet positions, and around 35,000 items permanently in stock, we ensure high product availability and fast, reliable delivery.

Advanced technologies such as AutoStore systems and intelligent barcode processes ensure efficient workflows and minimal error rates. We also focus on sustainable logistics solutions that combine performance with environmental responsibility.

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Medical Technology Support by Specialists

Our team of medical technology specialists provides expert support before and after purchase. Whether selecting the right product or resolving technical questions during use, we offer fast and reliable assistance.

Ongoing training ensures our specialists remain up to date with the latest developments. In our showroom, customers can also test devices on-site with guidance from an experienced advisor.

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Specialised Customer Support for Healthcare Markets

Our multilingual support team assists healthcare professionals across Europe with product guidance, ordering support, and technical enquiries.

Continuous training ensures high-quality service aligned with medical industry requirements.

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Specialists Across Every Department

As a manufacturer, you benefit from Praxisdienst’s structured organisation and clearly defined responsibilities. For every area, the right specialist supports you – whether in marketing, sales, customer service, logistics, or returns management.

Across all departments, dedicated experts ensure focused expertise and efficient collaboration.

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A Trusted Partner in Medical Supplies

Praxisdienst works with manufacturers and healthcare professionals across Europe and offers a reliable platform for the distribution of medical devices and medical consumables.

As a manufacturer, you benefit from our established B2B online shop, our experience in the medical supplies market and our comprehensive services – from product onboarding to fulfilment and customer service.

Quality, professionalism and long‑term partnerships are at the core of our approach.

Company History

For more than 70 years, Praxisdienst has been a trusted partner in medical supply, serving healthcare professionals across Europe – from medical practices to hospitals and emergency services.

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Social Responsibility

At Praxisdienst, we prioritise sustainability and responsible business practices, with an emphasis on fair partnerships, resource-efficient processes, and lasting collaborations.

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Why Medical Equipment Manufacturers Partner with Praxisdienst

Unlock New Markets
Sales & Reach

Expand your reach across Europe with established access to healthcare professionals, clinics, and medical institutions.

  • Access to doctors, clinics, medical practices, and more
  • Established online visibility
  • International reach without additional effort
  • Targeted engagement with relevant medical specialties
Increase Product Visibility
Strong B2B E‑Commerce Platform

Benefit from targeted marketing campaigns, digital placements, and structured promotional activities designed for the medical sector.

  • Homepage placements
  • Newsletter campaigns
  • Social media and promotional activities
  • Seasonal promotions
End-to-End Operational Handling
Reliable Logistics & Fulfilment

We manage logistics, customer service, and order processing so you can focus on product development and growth.

  • Storage and shipping
  • Customer service in seven languages
  • Returns management
  • Full order processing handled on your behalf

Comprehensive Marketing Expertise for Your Success

Behind our marketing power is a multidisciplinary team that promotes your products strategically and actively supports sales. Professionally crafted content, compelling visuals, and data-driven optimisation ensure maximum visibility and performance. Combined with targeted customer engagement, this creates a holistic approach that positions your products sustainably in the market.

Content Team
Medical Expertise in Content Creation
Our content is created by professionals with a medical background. This ensures accurate, practical communication tailored to healthcare professionals such as doctors and nurses, helping your products reach the right audience.
Graphics & Video Team
Visual Storytelling
Our in-house graphics and video team creates high-quality product visuals and engaging campaign assets. This ensures your products are professionally presented and ready for use across key marketing channels.
SEO & SEA Team
Performance Optimisation
Our SEO and SEA team continuously analyses and optimises campaigns to increase your products’ visibility. Using data-driven insights, we refine targeting and performance to improve reach and conversion rates.
Outbound Team
Proactive Customer Engagement
Our outbound team engages relevant customer groups and promotes your products directly. By connecting with healthcare professionals, we increase awareness and support demand generation.
Trusted by Leading Medical Equipment & Supply Brands
Littmann
FotoFinder®
GE Healthcare
B. Braun Petzold
Ansell
Paul Hartmann
schülke
BenQ
CHERRY
DR. MACH

Shared Success Stories

“Praxisdienst is a trusted and highly competent partner for us!”

Defibtech Vertriebsleiter

“Praxisdienst provides customers with fast and dependable delivery.”

Schülke Mitarbeiter

“Praxisdienst, an authorised Littmann dealer, provides the complete Littmann stethoscope range and delivers to customers throughout Europe.”

Littmann Channel Manager

Reaching Healthcare Professionals Across Europe

Our Customer Groups

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Doctors & Nurses

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Veterinary Professionals

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Dentists & Orthodontists

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Pharmacies

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Emergency Services & Rescue Organisations

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Physiotherapists & Occupational Therapists

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Medical Students

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Midwives

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Police Authorities

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Sports Clubs

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Laboratories

Our Partnership Process

A partnership with Praxisdienst follows a clear and efficient process. From initial contact through to successful product distribution, we support manufacturers step by step with transparent communication and streamlined workflows.

1. Initial Contact
You get in touch with us to introduce your company and product portfolio. In an initial discussion, we identify potential opportunities, target markets, and key requirements for a successful distribution partnership.
2. Assortment Alignment
Together, we define which products best fit our product range and target audience. We consider market demand, positioning, and regulatory requirements in the medical sector to ensure an optimal product selection.
3. Listing & Content Creation
After successful alignment, your products are integrated into our shop. We support the optimisation of product data and ensure a professional presentation tailored to healthcare professionals and international markets.
4. Marketing, Sales & Scaling
Your products benefit from our established sales and marketing infrastructure. Targeted activities such as newsletters, campaigns, homepage placements, and curated product sections increase visibility and support sales growth. Based on performance results, we continuously refine our collaboration, scale successful initiatives, and explore additional market opportunities together.
Interested in Partnering with Praxisdienst?

Contact us to discuss how we can support the distribution of your medical products to healthcare professionals across Europe.

Sven Dücker Sven Dücker
Marvin Heinz Marvin Heinz
Sam Selzner Sam Selzner

FAQs

Start Your Partnership with Praxisdienst Today

If you are interested in a partnership, you can contact us anytime by email. In an initial discussion, we get to know your company and product portfolio and jointly assess the potential for collaboration. We then outline the next steps – from assortment selection to full implementation. Our goal is to make the onboarding process as simple and efficient as possible while guiding you in a structured way from the very beginning.

Which products are suitable for the Praxisdienst range?

Praxisdienst offers a wide range of products for professional use in healthcare. Particularly relevant are items for medical practices, hospitals, care facilities, as well as veterinary and dental medicine. It is essential that your product range meets the needs of healthcare professionals and provides clear added value for everyday practice or clinical work.

Where does Praxisdienst sell its products?

Praxisdienst is not only active in the German market but also distributes products in other European countries, such as Spain, Italy, Poland, the Netherlands, France, Luxembourg, Belgium, and Austria. Through our international shop structures and our experience in various markets, we create the foundation to market products effectively beyond the German-speaking region as well.

Can certain countries be excluded from distribution?

Yes, it is possible to restrict distribution to specific countries. If certain markets already have dedicated distributors, products can be hidden or deactivated in the corresponding country shops. This way, you retain full control over your distribution structure and ensure that existing distribution partnerships are respected.

Can prices be set by country?

Yes, country-specific pricing can be set individually. This allows you to tailor price structures to different markets, competitive environments, and economic conditions. In this way, you ensure that your products are optimally positioned in each country.

How do you promote my products?

Your products can be promoted through a variety of marketing initiatives. These include homepage placements, newsletter campaigns, social media activities, themed product sections, and seasonal promotions. This helps increase reach and strategically draw the attention of relevant target audiences to your products.

Does Praxisdienst manage warehousing and shipping?

Yes, Praxisdienst operates a powerful logistics structure with a large warehousing and shipping centre (40,000 storage locations, 35,000 of them fully automated). This ensures that many products remain consistently available and orders are processed reliably. It relieves you of day-to-day operational burdens and provides a stable foundation for distributing your products.

Will I have a dedicated contact person?

Yes, you will have a dedicated contact throughout the entire partnership. They will guide you from the initial alignment and product listing to marketing and sales activities. This ensures all processes are efficiently coordinated and provides you with a direct point of contact for any questions, clarifications, or further developments.